Google announced on it’s blog that YouTube will now have integratd metric and statistics available.
Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing — both on and off the site — and reach the right viewers. As a result, Insight turns YouTube into one of the world’s largest focus groups.
Thanks TechCrunch. Image from Google blog.
There’s an awesome post on Web Strategist called “Case Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign“. It details how Dell used the Graffiti application on Facebook to promote its products and being green.
Twitter, is a website that let’s you seen updates to friends, family, co-workers, or anyone else that is “following” you. Those updates can only be 140 characters, but they can include links, making it ideal for sending articles, blog posts, or random updates. We made a Twitter account to test it’s marketing value, and we’re pretty satisfied. We’re averaging just under 30 visitors a day over the past month, but we didn’t update for a week. When updating on a constant basis, 50 visitors a day is pretty avaerage. Traffic quality is fairly good, with the average visitor visiting 2 pages and staying on the site just over 1 minute. Not bad.
Want to know how to use Twitter for marketing? Here’s what we did:
1. Sign up for Twitter, using your company name (e.g. http://www.twitter.com/freezinghot).
2. Post your Twitter URL everywhere (e.g. on blog, Facebook, email signature, etc - more exposure, the better). We made a post with a link and RSS feed (that we first passed through Feedburner).
3. Sign up for Twitterfeed, and pass your blog URL through so new posts are automatically displayed on Twitter.
4. Add followers, in our experiment 23% of those you follow will follow you back. Start with respected individuals in your field.
5. UPDATE! Make sure you update your twitter at lest 1 time a day.
Follow us on Twitter, we’ll follow back! We also do consulting, so be sure to get a quote!
Ignite has a great post on developing content for social media campaigns. Well worth the read, but the main points are:
- Analyze
- Set goals
- Review internal sources
- Define content needs
- Arrange an editorial calendar
- Assess content
All of the main points go much further than developing content for social media campaigns. I’m very surprised when a small business doesn’t have plans and goals.
RSS