SMX Day 1 Overview
As many of you know, I’m at SMX: Advanced this week and here’s a quick summary of day 1. I’ll be doing some light live Twittering at: http://twitter.com/drigotti
Keynote - Kevin Johnson, President, Platform & Services Division, Microsoft:
Kevin focused on how Microsoft is going to tackle some of the verticals - especially consumer search, like product reviews and cashback.
Money For What? Search Marketing Payment Models:
Really interesting from an SEM Company perspective to watch this. Focused on pay based on ad spend and pay per performance, though also noted hourly and pay per project. Heard arguments from all angles and, but like us, most agreed pay based on ad spend was the best route to go for PPC companies. Expect us to start listing our prices and better information on the website soon.
Bot Herding:
Main takeaway was that site owners should “no follow” sites that don’t matter, like privacy policy, TOS, etc so pagerank stays on sites that do matter. Matt Cutts says Google won’t punish for any use of “no follow” and said go ahead, though if you’re doing this you didn’t plan the structure of your website out correctly.
Buying Sites For SEO:
Very insightful and it gave us some new ideas for link building. Buy old sites and expired domains, 301 to main site, collect link love.
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