Yahoo to Update Quality Score

Effective next week, Yahoo’s quality score will change. Marketing Pilgrim says,

automatic 10¢ minimum bid will be discontinued. Minimum bids will vary rather than be set. Instead higher quality ads will start paying less per click. If your ad is low quality your minimum bid will be higher. So you can’t buy your way to the top, you have to earn it - with clicks and a valuable landing page.

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