Twitter Marketing
Twitter, is a website that let’s you seen updates to friends, family, co-workers, or anyone else that is “following” you. Those updates can only be 140 characters, but they can include links, making it ideal for sending articles, blog posts, or random updates. We made a Twitter account to test it’s marketing value, and we’re pretty satisfied. We’re averaging just under 30 visitors a day over the past month, but we didn’t update for a week. When updating on a constant basis, 50 visitors a day is pretty avaerage. Traffic quality is fairly good, with the average visitor visiting 2 pages and staying on the site just over 1 minute. Not bad.
Want to know how to use Twitter for marketing? Here’s what we did:
1. Sign up for Twitter, using your company name (e.g. http://www.twitter.com/freezinghot).
2. Post your Twitter URL everywhere (e.g. on blog, Facebook, email signature, etc - more exposure, the better). We made a post with a link and RSS feed (that we first passed through Feedburner).
3. Sign up for Twitterfeed, and pass your blog URL through so new posts are automatically displayed on Twitter.
4. Add followers, in our experiment 23% of those you follow will follow you back. Start with respected individuals in your field.
5. UPDATE! Make sure you update your twitter at lest 1 time a day.
Follow us on Twitter, we’ll follow back! We also do consulting, so be sure to get a quote!
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