Facebook Stats - Age, Gender, Education Level, Political Views, and Relationship Status
Inspired by a post on Techcrunch, below are some statistics found using Facebook’s advertising audience selector. Data is for the U.S. and all percentages (Group/Total U.S. Facebook Users)*100. So in short, they are out of the entire U.S. Facebook population, not the group. Hopefully that makes sense.
As expected, 18-24 year olds dominate.
This graph was especially interesting to me. I thought there would be a lot more in college than grads or high school, but they are surprising close.
As previously reported on Techcrunch and other blogs, there are quite a few more females than males. In fact it’s almost 2 million more.
Again, as expected (younger age generally leans liberal), there are more liberals and conservatives.
Very surprising to see how many people are single. The married also seems higher than it should and my gut is telling me this is because a number of people put “married” with their best friend (even though they are not).
Overall, my association of Facebook being for college students only has greatly changed, because of this research. Also, the number of females and the relationship status of users really surprised me. We’ll see what the future holds for Facebook - will it continue to age as college students graduate?
Here is the raw data (sorry for the image, Wordpress wasn’t liking the table):
Discuss!
RSS
Any information on how this breaks out in terms of active users vs. passive users? MySpace likes to tout all sorts of stats on users, but it turns out they don’t differentiate between the 35 year olds who signed up once to check out the site and never came back and the 16 year old who visits 20 times a day…
Thanks for the comments Josh. Unfortunately, I don’t have that data. However, there is a few stats on Facebook.com’s stats page. Check it out at: http://www.facebook.com/press/info.php?statistics
I love bar charts. I really do. But, I’d rather see all this data mucked together so that I can get a sense of the *individuals* engaging in Facebook. I think that might help pre-answer the question, are these one-time/one-phase users, or, having “grown up” with this, will they take it with them to the next phase of life? Like, say… buying a house.
XYB,
You bring up great points and something we’ll have answered (hopefully) in the future as targeting becomes more granular and the digital revolution “kids” grow up.
To speculate, kids (once they are grown up of course) will continue to use Facebook as tools to stay connected, but more professionally with other employees. As Facebook evolves, we’ll see it be part of everyday life - checking mail, stocks, news, and even logging in to check mortgage status all in Facebook.
That was indeed a great idea for a post, like Lee said at Sphinn. We’re in agreement on the number of married people though - that’s gotta be an exageration.
Personally, I think the greatest opportunity isn’t in the advertising-agency-popular 18-35 white male demographic but in the 50+ demographic or 60+ where there’s probably fewer people marketing to them and more disposable income than other brackets.
On that note, you might be interested to hear that Flyers, which could continue to run even after SocialAds came out, will be killed Dec 3. On a related note, I shared lots of campaign data.
really nice tutorial thanx for sharing it .i liked it very much
jasmine
tech-chek.blogspot.com
that thar iz sum gewd statistiks.